Why did we create Boutee?


of people would rather their engagement ring came from an independent designer


of people say they struggled to find a designer


helps people find designers

Our Founders

Boutee was founded by Billy Ward and Ethan Ward; two brothers from a tech background who grew up surrounded by the jewellery industry and saw first hand how it was struggling.

We're not trained jewellers, we don't 'curate' - we just give people easy access to the best independent British jewellery.

Want to join the team?

We're always looking for ambitious people that want to join us in our mission to give people access to the independent jewellers they want to buy from. Reach us at:


We're a Green Marketplace