Shopify Landing Page

The best way to buy an engagement ring

Find an authentic jeweller, design a ring with them, save money.

Get started
Engagement Ring

The world's largest collection of top British jewellers

86% of people

Would prefer a ring made by an independent designer


Forty Seven

Top designers are available through Boutee


Over 500 people

Have discovered new jewellers on Boutee

Trust Image

Experienced designers & makers who you can trust

Tap into Boutee’s network of experienced, award-winning independent designers. Our partner jewellers craft quality, hallmarked rings for the same price as the big brands. Each piece is made by hand at the workbench, so you can work with your jeweller to customise your ring in any way you like.

Get started
Trustpilot Excellent

What our customers say

I can’t say enough great things about Boutee. I loved the suggestions they provided and was quickly able to connect with an incredible jeweller. Some of the best customer service I’ve ever received, I’d recommend them to absolutely anyone and everyone.

Izzy Russo

Matched with Kintaa

⭐⭐⭐⭐⭐

My experience with Boutee has been exceptional. I stumbled across Boutee online after disappointing search for my dream engagement ring with many larger companies. Boutee offers that personalised experience... Thank you for your attention to detail and outstanding customer service!

Stephanie

Matched with The Lane

⭐⭐⭐⭐⭐

Fantastic way to find bespoke, custom-made rings from independent designers who love what they do. If you're looking for a personal, affordable option for either designing or buying a ring, this is the place.

Luke

Matched with Jodie Gearing

⭐⭐⭐⭐⭐

The process was so easy and simple and really helpful as I had no clue where to begin when I started looking. I have now received my dream engagement ring and I love that I was able to have my input on what it looked like and how it was made. I would really recommend Boutee to everyone (and I do!).

Danielle Brailey

Matched with Rosie Clayden

⭐⭐⭐⭐⭐

How it works

Step 1

Match with the Ideal Jeweller

Answer some questions and we'll connect you with an experienced independent jeweller from Boutee’s extensive network. We'll pair you with a designer who best fits your specific needs and style preferences.

Arrow Down
Step 2

Design Your Ring

Work directly with your selected jeweller to design an engagement ring that reflects your vision. Your designer will provide expert guidance and insights, ensuring every aspect of the ring, from concept to final design, meets your expectations.

Arrow Down
Step 3

Expert Craftsmanship

Your designer will expertly craft your engagement ring, adhering to the highest standards of quality and craftsmanship. Stay informed with regular updates and photos of the manufacturing process.

Boutee's Independent Designers vs the Big Brands

Boutee Designers Big Brands
Starting Price £500 £200
Name recognition Independent jewellers aren't big global names Black Cross White Tick
100% personal service Collaborate directly with your jeweller Black Tick White Cross
Quality Craftsmanship Jewellery made by hand, not in a factory Black Tick White Question
Talk to an expert You'll collaborate directly with your expert jeweller Black Tick White Question
Fully customisable designs Your ring can have any design and combination of materials, depending on your budget! Black Tick White Cross
Transparent manufacture You always know exactly where your ring is made, and by whom Black Tick White Cross
See the crafting process Get regular photos and updates from your jeweller Black Tick White Cross
Attention to Detail Boutee only partners with the very best designers and jewellers Black Tick White Cross
Quality Aftercare Your jeweller is always available post-purchase Black Tick White Tick
One-of-a-Kind Products Get a ring that's entirely unique Black Tick White Cross
Supporting small businesses You'll be supporting an independent jeweller Black Tick White Cross
Dark moody shot of a jeweller's workbench, with a loose diamond and setting on top of it

Subscribe to our newsletter

Promotions, new products and sales. Directly to your inbox.