Bespoke Jewellery
Shazan designs all of his pieces at his workshop in London, and lots of his customers ask for bespoke pieces.
Starting at £3500
Ready in 4-6 weeks
5 year warranty
Free ring resizing
In-person meetings
Founder
Shazan Awam
Shazan was originally born in Sri Lanka - a figurehead in ethical mining and the birthplace of Princess Diana’s famous sapphire engagement ring - but later moved to Tokyo to study the creation of jewellery from loose gemstones. He then moved again to Hong Kong where he worked for a luxury gemstone wholesaler - where he would buy rare stones from mines and markets and sell them on.
After nearly a decade in the gemstone wholesale business, Shaz decided to combine his passion for fine gemstones with his desire to create positive change in the jewellery industry. Deciding it was time to finally start making mine-to-market gemstones more accessible, affordable and sustainable – Shaz launched Gemdaia with this exact purpose.
“I’ve worked with some of the world’s most renowned luxury jewellery houses, including those in Hong Kong, Japan, and Europe, but it was when I moved to London that I decided to make a change and open my own boutique. After working in the industry for so many years, I saw just how beautiful some of earth’s precious gemstones are, but always wondered why it couldn’t be possible for everyone around the world to enjoy their beauty.”
Shazan and team were incredible. I found them to be responsive to my requests and determined to provide a quality product. They delivered this and more, a high quality gem in an elegant design. They have earned my trust and business for the foreseeable future.
Gemdaia was incredible to work with. I was looking for a relatively quick turn around and knew I wanted a red ruby stone. The team went above and beyond helping me understand the complexity behind choosing the right stone, showed me many options to choose from, and ultimately guided me to a unique and amazing stone sourced from Myanmar. While we were finalizing the ring, Gemdaia provided many useful tips on ensuring the diamonds and ruby stone are well balanced. My wife absolutely loves the ring. Great overall craftsmanship. Highly recommend working with the Gemdaia team!!
Gemdaia is brilliant, it totally changed my perspective on how easy and effective it is to buy high-end custom jewellery online. They met a tight timeline and created a beautiful bespoke piece that was exactly what I envisioned. My wife was thrilled at how good it looked on her!
Why we love
Gemdaia
Shazan, the talented independent jeweller behind Gemdaia, brings a world of experience to his custom rings and jewellery. Born in Sri Lanka, a country famed for its ethical mining and precious sapphires, Shazan has travelled the globe to master the art of sourcing and transforming exquisite gemstones. With nearly a decade in the gemstone wholesale business, he has launched Gemdaia to make mine-to-market gemstones more accessible and sustainable. Every gemstone used in his custom rings is hand-selected by Shazan, ensuring each piece carries a story of authenticity and elegance. We love how he combines traditional sourcing methods with modern craftsmanship to create jewellery that truly dazzles. As an independent jeweller, Shazan’s commitment to ethical practices and fair pricing makes his work a standout, and we’re delighted to showcase his beautiful collections on Boutee.