London | Est 2022

Gemdaia

The unparalleled aura of genuine precious stones, formed over millions of years. A gift from the earth’s heart. The beauty of gemstones is immediate and unassailable. Both earthly and eternal, they have come to represent our most precious connections to one other as well as a deep connection to our wondrous planet. We bring you the very finest, the top 1% of these stones, selected for you by Gemdaia’s founder, Shazan Awam. These gems are mined and sold ethically. The journey of every stone can be traced from source to sale.

Makes Bespoke Jewellery

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Bespoke Jewellery

Shazan designs all of his pieces at his workshop in London, and lots of his customers ask for bespoke pieces.

Starting at £3500
Ready in 4-6 weeks
5 year warranty
Free ring resizing
In-person meetings

Founder

Shazan Awam

Shazan was originally born in Sri Lanka - a figurehead in ethical mining and the birthplace of Princess Diana’s famous sapphire engagement ring - but later moved to Tokyo to study the creation of jewellery from loose gemstones. He then moved again to Hong Kong where he worked for a luxury gemstone wholesaler - where he would buy rare stones from mines and markets and sell them on.

After nearly a decade in the gemstone wholesale business, Shaz decided to combine his passion for fine gemstones with his desire to create positive change in the jewellery industry. Deciding it was time to finally start making mine-to-market gemstones more accessible, affordable and sustainable – Shaz launched Gemdaia with this exact purpose.

“I’ve worked with some of the world’s most renowned luxury jewellery houses, including those in Hong Kong, Japan, and Europe, but it was when I moved to London that I decided to make a change and open my own boutique. After working in the industry for so many years, I saw just how beautiful some of earth’s precious gemstones are, but always wondered why it couldn’t be possible for everyone around the world to enjoy their beauty.”

Shazan and team were incredible. I found them to be responsive to my requests and determined to provide a quality product. They delivered this and more, a high quality gem in an elegant design. They have earned my trust and business for the foreseeable future.

Why we love

Gemdaia

Shazan, the talented independent jeweller behind Gemdaia, brings a world of experience to his custom rings and jewellery. Born in Sri Lanka, a country famed for its ethical mining and precious sapphires, Shazan has travelled the globe to master the art of sourcing and transforming exquisite gemstones. With nearly a decade in the gemstone wholesale business, he has launched Gemdaia to make mine-to-market gemstones more accessible and sustainable. Every gemstone used in his custom rings is hand-selected by Shazan, ensuring each piece carries a story of authenticity and elegance. We love how he combines traditional sourcing methods with modern craftsmanship to create jewellery that truly dazzles. As an independent jeweller, Shazan’s commitment to ethical practices and fair pricing makes his work a standout, and we’re delighted to showcase his beautiful collections on Boutee.