Bespoke Jewellery
Diana makes all of her pieces to order at her workshop in London, and lots of her customers ask for bespoke pieces.
Starting at £1000
Free ring resizing
1 year warranty
In-person meetings
Designer and Jeweller
Diana Sherling
In 2015, London-based jewellery designer and goldsmith Diana Sherling left a “successful advertising career” to create her first line of delicate, feminine jewellery made from recycled gold and responsible diamonds, named after her daughter Lily Flo.
Her pieces are created "so that women can feel empowered and strong by wearing beautiful, dainty pieces, without compromising the provenance of the materials nor how they are made".
The career change “challenged me to dig deep and go back to square one,” returning to college at 40 to learn jewellery design and goldsmithing in order to unleash her artistic and creative side, and “ultimately brought me so much self-discovery and growth.”
Eight years in, and Diana goes from strength to strength as an ethical goldsmith and designer as well as an intrinsic part of the London ethical jewellery community where she often speaks publicly on brand creation and ethical production, and collaborates with London female stylists and photographers to create beautiful images seen in press and blogs around the world.
I was thrilled with the engagement and wedding bands Diana made us for our wedding. They were first class and I would definitely buy from Diana again.
Beautiful anniversary ring. Sooo pretty and the diamonds are top notch. It will be worn and treasured always. Diana was a delight to work with, we co-designed our anniversary eternity ring. Her patience with my fussy detailing has been admirable. Such a lovely lady to work with.
I can't express how delighted I am with my ring! Diana was so helpful and completely on my wavelength when it came to the design of my bespoke ring and the finished result is even better than I expected. Thank you so much, Diana and I know I'll be back for the next anniversary!
Why we love
Lily Flo Jewellery
Diana’s beautiful, handcrafted custom rings and bridal jewellery bridge the gap between art and poetry, with a graceful, minimal aesthetic that we love. Working from her London studio, she uses only recycled gold and ethically sourced diamonds—whether vintage or lab-grown—ensuring her jewellery is as responsible as it is stunning. Inspired by both the earth and the skies, Diana’s designs are clean, sophisticated, and timeless. After leaving a successful advertising career to follow her passion for jewellery-making, Diana has become a key figure in the ethical jewellery community. Her custom rings are designed to empower women, offering elegance without compromise. As an independent jeweller, Diana’s commitment to sustainability and artistry makes her a standout, and we’re thrilled to feature her work on Boutee.
