West Midlands | Est 2023

Poppy Elder Fine Jewellery

Poppy Elder Fine Jewellery specialises in one-of-a-kind and bespoke jewellery. With a passion for the unusual Poppy uses unusual diamonds and gemstones, in particular Parti Sapphires, to create timeless fine jewellery with a twist. All pieces are designed in Sutton Coldfield and made by a talented team in The Jewellery Quarter in Birmingham.

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Bespoke Jewellery

Poppy designs all of her pieces at her studio in the West Midlands, and lots of her customers ask for bespoke pieces.

Starting at £3000
Ready in 4 weeks
1 year warranty
Free ring resizing
In-person meetings

Founder

Poppy Elder

Poppy Elder is a third-generation jeweller with a rich family legacy in the industry, dating back to her grandparents' company founded in the 1950s. With 17 years of experience in both retail and manufacturing, Poppy has designed collections for some of the UK’s top jewellers. Her journey includes a decade with one of the country’s leading manufacturers, where she cultivated a passion for unique and unusual pieces.

In 2023, Poppy launched "The Signature Collection," focusing on bespoke jewellery featuring unique diamonds and bi-coloured gemstones like parti-sapphires. Her expertise extends to creating ethical wedding rings using platinum, 18ct gold, and Fairtrade gold. Poppy’s work has earned her significant accolades, including the Bridal Collection of the Year and a nomination for "Emerging Jewellery Designer of the Year" at the UK Jewellery Awards.

Poppy is known for her personal approach, taking the time to understand each client's story and vision. She offers consultations via video call, phone, or WhatsApp, ensuring a seamless and enjoyable design process. Clients appreciate her open and honest manner, often returning for future commissions. Poppy’s goal is to create timeless, high-quality pieces that become cherished family heirlooms.

Working with Poppy was such a lovely experience, she is so talented! She listened to all of my ideas, shared images and designs and was very patient when I continually changed my mind! My ring is absolutely perfect - exactly what I wanted ❤️ I would recommend her whole heartedly xx