Variety of bespoke bridal jewelery in boxes, made by Independent jeweller EDXU

London | EST 2020


EDXÚ is a London-based, independent fine jewellery brand focusing on handcrafting architectural and mindful jewellery. Its award-winning founder and designer, Edward Xú, started his namesake brand following the dream of creating philosophical jewellery designs and inspiring others to a sustainable jewellery life cycle. EDXÚ is a multi-awards-winning jewellery brand celebrated by The Goldsmiths' Craft and Design Council, UK Jewellery Awards, Professional Jeweller Awards, and The Goldsmiths' Centre. The brand is also featured in jewellery, fashion and luxury publications and its jewellery has been worn by singers and celebrities.

Makes bespoke jewellery

Talk to Edward



23 products
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EDXÚKiki Ring | 18 Gold & Platinum
Sale priceFrom £1,475.00
EDXÚKali Ring
Sale priceFrom £1,245.00
EDXÚChiara Ring
Sale price£630.00
EDXÚHalo Ring
Sale price£485.00
EDXÚNexus Ring
Sale priceFrom £2,095.00
EDXÚEvpora Ring
Sale priceFrom £975.00
EDXÚXavi Ring
Sale priceFrom £1,275.00
EDXÚXavi Bracelet
Sale price£475.00
EDXÚOrbit Signet Ring
Sale priceFrom £1,625.00
EDXÚFang Ring | 18k Gold & Platinum
Sale priceFrom £765.00
EDXÚDew Ring
Sale price£135.00

Bespoke at EDXU

Edward makes all of his pieces to order at his workshop in London, and lots of his customers ask for bespoke pieces.

Headshot of Edward Xu founder of independent jewellery brand EDXU

Jewellery Designer/ Founder

Edward Xu

Edward Xu is a jewellery designer who has recently been shortlisted as Jewellery Designer of the Year by the Professional Jewellery Awards and Emerging Jewellery Designer of the Year by the UK Jewellery Awards. He is a three-time winner of a Goldsmiths’ Craft and Design Council Award and has been selected for Spotlighting and Shine by the Goldsmiths’ Centre. Edward’s work is frequently featured in jewellery, fashion and luxury publications and is worn by British Singer Becky Hills.  

He graduated from Central Saint Martins College, London, in 2011 and went on to work as a jewellery designer for Solange Azagury-Patridge and Tateossian, as well as completing projects for luxury brands, including Ermenegildo Zegna, Canali, Cartier, and Swarovski. Edward recently completed an MA in luxury brand management at the University for the Creative Arts, Epsom, achieving a distinction. 

Edward’s interest in jewellery started at a young age while he was still living in China. He became passionate about fine-crafted objects whilst visiting antique markets in Canton. From decorative porcelain vases in the Tianguang Market to carved gemstone jewellery from Les Puces, Paris, and intricate metal and wooden jewellery boxes found in a Hackney flee market, appreciating these beautiful antiques throughout Edward’s life helped him find his vocation.

I purchased the Dew ring from EDXÚ and upon its arrival I instantly fell in love with it. Fantastic detail from the packaging to the ring itself... I would recommend EDXÚ to anyone looking for some delightful and unique jewellery.

Adam W.

More about EDXÚ

Each piece of jewellery encapsulates a special sentiment. EDXÚ's goal is to preserve, reimagine and celebrate this profound relationship between the jewellery and the wearer. EDXÚ jewellery is conceptual, philosophical and non-binary. Its designs are inspired by 20th-century architecture, arts, and philosophical stories about life and nature. Edward draws inspiration from arts across diverse disciplines: from Brutalism architecture and Art-Deco interiors to Cubism paintings and antique jewellery; he believes everything is connected and tells a story. Edward's unique perspectives and vision enfold each piece of EDXÚ jewellery with stories and creativity.

EDXÚ is short for Edward Xú. 'ED' represents Edward's education, career and life now in London, England, and 'XÚ' signifies his roots and heritage from Canton, China. Having spent half of his life in both places, It is an integral part of his ethos to promote and celebrate different cultures around the world. Mindful, curious, innovative and authentic—these values guided and made them who they are.

Bespoke bridal bangle made by EDXU