Privacy Policy

This Privacy Policy was last updated on 15/10/25

1. Introduction

Stylemind Technology Ltd, trading as "Boutee" ("we," "us," "our," or "Boutee"), operates a technology platform that connects customers seeking bespoke jewellery with independent jewellery designers. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and platform.

Important: Boutee is a technology platform that facilitates connections between customers and independent jewellery designers. We are not a retailer or design studio. Any jewellery commission is a direct transaction between you (the customer) and the designer, though payment processing occurs through our integrated systems.

2. Information We Collect

Information You Provide Directly

  • Account Information: Name, email address, phone number, and password when you create a profile
  • Style Profile Data: Preferences, inspirations, aesthetic tastes, and responses to our style assessment questionnaire
  • Communication Data: Messages sent through our platform to designers, support inquiries, and feedback
  • Payment Information: Billing address and payment details (processed securely through Stripe)
  • Project Information: Details about jewellery commissions you discuss or pursue through our platform

Information We Collect Automatically

  • Usage Data: How you interact with our platform, pages visited, time spent, and features used
  • Device Information: IP address, browser type, operating system, device identifiers
  • Cookies and Tracking Technologies: Session data, preferences, and analytics information
  • Location Data: General geographic location based on IP address (not precise location)

Information from Third Parties

  • Payment Processing: Transaction data from Stripe for payment processing
  • Social Media: If you choose to connect social media accounts or sign up through social platforms
  • Designer Information: Communication and project data shared by designers you work with
3. How We Use Your Information

Core Platform Functions

  • Style Matching: Our proprietary neural network analyses your style profile to recommend suitable designers
  • Designer Recommendations: Curating and presenting designers whose work aligns with your preferences
  • Communication Facilitation: Enabling secure messaging between you and designers
  • Account Management: Maintaining your profile and platform access

Transaction Processing

  • Payment Handling: Processing payments for jewellery commissions through our Stripe integration
  • Commission Management: Calculating and distributing payments to designers after deducting our platform fee
  • Transaction Records: Maintaining records of all financial transactions for accounting and dispute resolution

Platform Improvement and Communication

  • Service Enhancement: Improving our matching algorithms and platform functionality
  • Customer Support: Responding to inquiries and resolving issues
  • Platform Updates: Sending important notifications about your account or our services
  • Marketing: With your consent, sending promotional materials about new features or designer showcases
4. Information Sharing and Disclosure

With Designers on Our Platform

  • Profile Information: Sharing relevant style preferences and project details with matched designers
  • Communication Data: Messages exchanged through our platform are visible to both parties
  • Project Information: Details necessary for jewellery commission discussions and fulfilment

With Service Providers

  • Payment Processing: Stripe for secure payment processing and fraud prevention
  • Technology Services: Cloud hosting, analytics, and other technical service providers
  • Customer Support: Third-party support tools and services
  • Legal and Professional Services: Lawyers, accountants, and other professional advisors

Legal and Safety Requirements

  • Legal Compliance: When required by law, regulation, or legal process
  • Safety and Security: To protect the safety of users, prevent fraud, or investigate violations
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

With Your Consent

We may share information in other circumstances with your explicit consent.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption: Data transmission is encrypted using industry-standard protocols
  • Access Controls: Limited access to personal information based on business need
  • Payment Security: PCI DSS compliant payment processing through Stripe
  • Regular Monitoring: Continuous monitoring for security threats and vulnerabilities
  • Data Minimization: Collecting and retaining only necessary information
6. Your Rights and Choices

Account Management

  • Access and Update: Review and modify your profile and preferences at any time
  • Account Deletion: Request deletion of your account and associated data
  • Communication Preferences: Control marketing and promotional communications

Data Rights (where applicable under local law)

  • Right to Access: Request information about data we hold about you
  • Right to Portability: Receive your data in a machine-readable format
  • Right to Rectification: Correct inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal information
  • Right to Restrict Processing: Limit how we use your information
  • Right to Object: Object to certain types of data processing

Cookies and Tracking

You can control cookies through your browser settings, though this may affect platform functionality.

7. Data Retention

We retain your information for as long as necessary to provide our services and fulfil legal obligations:

  • Active Accounts: While your account remains active and for a reasonable period after
  • Transaction Data: Financial records kept per legal and tax requirements (typically 7 years)
  • Communication Data: Platform messages retained to support ongoing projects and disputes
  • Marketing Data: Until you unsubscribe or request removal
8. International Data Transfers

If you are located outside the UK, your information may be transferred to and processed in the UK where our servers are located. We ensure appropriate safeguards are in place for international transfers.

9. Children's Privacy

Our platform is not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will delete the information promptly.

10. Third-Party Links and Services

Our platform may contain links to third-party websites or integrate with external services. This Privacy Policy does not cover third-party practices. We encourage you to review the privacy policies of any external sites or services you access.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Sending email notifications for material changes
  • Requesting consent where required by law

Continued use of our platform after changes take effect constitutes acceptance of the updated policy.

12. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Stylemind Technology Ltd
Email: info@boutee.co.uk
Address: Bradgate Main Road, Icklesham, Winchelsea, England, TN36 4BA

13. Regulatory Information

UK Data Protection: We comply with UK GDPR and Data Protection Act 2018.
ICO Registration: ZB975415

This Privacy Policy is effective as of 15/10/25 and governs the collection and use of information by Stylemind Technology Ltd through the Boutee platform.