60+ jewellers are on Boutee
Where your work belongs
Boutee champions Britain's independent jewellers. With our style-matching technology, we connect you to people who value your work, so you can spend more time making.
MICHAEL BENNETT
I want to order a ring, can we discuss the details?
A smarter way
to grow your business
A few reasons jewellers love working with us
Receive qualified,
style-matched leads
Stop wasting time on mismatched enquiries.
Our technology analyses a client's unique style profile, ensuring the introductions we send are already a strong creative fit.
Stand out
from the crowd
You won't get lost in a sea of listings.
Boutee is a curated platform where clients see the jewellers most relevant to them, ensuring your unique work gets seen by the right people.
Keep your process,
your way
Stop wasting time on mismatched enquiries.
Our technology analyses a client's unique style profile, ensuring the introductions we send are already a strong creative fit.
We made Boutee for jewellers, designers and small teams who want to be discovered
Joining Boutee in
3 Simple Steps
Register Your Interest
Submit the form below.
We'll send you more detailed information and a short questionnaire
to ensure we're a good fit.
Set Up Your Profile
Once approved, you'll get access to your personal Jeweller Portal where you can easily upload your work and set your bespoke parameters.
Go Live
We'll work with you to get your profile perfect before launching you on the platform and welcoming you to the community.
Your onboarding, supported
A real person will be there to guide you through the entire setup.
Most of our jewellers are fully onboarded and live on the platform with about
2 hours of work, spread over a week.
Don't just take our word for it
Discover what jewellers say about working with us
Joining Boutee has been a wonderful experience! From the very beginning, the onboarding process was seamless and straightforward, with clear guidance and excellent communication every step of the way. The platform connects me with customers who really appreciate quality craftsmanship. I’m very proud to be part of the Boutee community and highly recommend it to other makers looking for a positive and professional place to showcase their work.
Luke Brient
Norfolk
Boutee is a community-inspired jewellery platform that supports independent jewellers. The platform is highly curated, easy to use, and its founders, Ethan and Billy, are incredibly friendly and hands-on — they’ll guide you through every step of the process. I highly recommend joining them!
Edward Xu
London
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Your questions, answered
Boutee connects you with qualified leads for bespoke commissions. Our technology analyses each client's style profile to ensure the introductions we send are already a strong creative fit, so you spend less time on mismatched enquiries and more time creating.
No. Boutee is a matchmaking platform, not a marketplace. You showcase your work to demonstrate your style and craftsmanship, but there's no purchasing on the platform. We connect you with clients; the bespoke commission process happens directly between you and them.
Not at all. Your Jeweller Portal is simple and intuitive—no technical expertise required. Once you're set up, your existing consultation and creative process remains completely unchanged.
No. A real person will guide you through the entire setup process. Most jewellers are fully onboarded and live on the platform with about 2 hours of work, spread over a week. You'll manage everything through your Jeweller Portal, which is designed to be straightforward and easy to use.
You can pause your profile at any time with a single click. This is useful when you're on holiday or your order books are full. When you're ready for new enquiries, simply reactivate your profile.
If you have any more questions, please email ethan@boutee.co.uk, and we’d be happy to help!
Ready to meet your next customer?
If you believe your work is a good fit for our platform, we would love to hear from you.
Please introduce yourself using the form below, and our partnerships team will be in touch.