Handmade bespoke Ruby bridal necklace made by Will Odell

Buckinghamshire | Est 2007

Will Odell Designs

As many designers and artists, Will Odell takes his inspiration from the world around him. Drawn to simple, elegant forms in design and nature, where the superfluous has been stripped away. Will creates unique handmade jewellery in precious metals and gemstones that embrace the pleasures and qualities of our daily lives. Simple elegant forms designed to create a contemporary heirloom, individually crafted with it own unique story. Contemporary Designs, Future Heritage.

Makes Bespoke Jewellery

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Will OdellSwift Ring
Sale price£4,600.00
Will OdellTourmaline Medway Ring
Sale price£1,500.00
Will OdellGold Textured Rings
Sale priceFrom £950.00
Will OdellSpinel Swerve Ring
Sale price£1,700.00
Will OdellMedway Peridot Necklace
Sale price£1,650.00
Will OdellNoa Aqua Ring
Sale price£3,100.00
Will OdellSwift Earrings
Sale price£1,350.00
Will OdellCurve Ring
Sale price£1,200.00
Will OdellTwist Ring
Sale price£1,490.00
Will OdellGrace Ring
Sale price£2,350.00
Will OdellNoa Diamond Ring
Sale price£2,200.00

Bespoke Jewellery

Will makes all of his pieces to order at his workshop in Buckinghamshire, and lots of his customers ask for bespoke pieces.

Starting at £500
Ready in 6 weeks
In-person meetings
Free ring resizing
Independent jeweller Will Odell profile photo

Designer/Maker

Will Odell

Will Odell works from his Buckinghamshire studio designing and creating his jewellery. Starting his business in 2007 Will began working on large scale architectural projects. Given the opportunity in 2008 to work for some very skilled and highly regarded silversmith’s Will took a different creative direction moving away from forged steel to hand raised silver.

During this time several clients commissioned Will to design and create jewellery. Having harboured a quiet ambition to be a jeweller from a young age, but unsure how to achieve this and lacking the confidence to follow the dream. This was the catalyst and reassurance of client confidence that was needed. Will began designing and making his own collections of jewellery in 2013 and by 2015 had moved entirely to jewellery.

Simple elegant forms complemented by hammered textured are created using traditional techniques of piercing, forging, and casting. The designs are imbued with the richness and depth that create a wonderfully tactile experience.

Will Odell's

Crafting Process

Will's jewellery is nothing short of stunning. I have several pieces with his signature style ingrained, which I love and wear often. I have also had the pleasure of working with him to create a bespoke pair of earrings which are not only beautiful, but the process of creating them with Will was collaborative and very easy. He makes the end-to-end experience a pleasure, and I was delighted with the outcome.

C. Fry

With a little help from...

Otis the dog, in Will Odell's jewellery workshop. Good boy.

Otis

Front of House

Why we love

Will Odell Designs

From his Buckinghamshire studio, Will creates stunning custom rings and jewellery inspired by the elegant forms found in nature and design. His journey from large-scale architectural projects to handcrafting jewellery is reflected in the refined, tactile quality of each piece. What we love about Will is his ability to craft contemporary heirlooms—beautifully simple yet rich in texture and depth. Using traditional techniques like piercing, forging, and casting, Will creates custom rings that tell a unique story, making every piece feel personal and meaningful. His approach to jewellery design is a perfect balance of elegance and craftsmanship, and we’re proud to have such a talented independent jeweller as part of the Boutee community. Will’s work truly captures the pleasure and quality of daily life, making each creation a wearable piece of art.

Handmade bespoke bridal necklace made by Will Odell. Resting on a rough rock against a black background.